Evalutation Question 1.

1. In what ways does your media product use, develope or challenge forms and conventions of real media texts?

As you will notice from earlier blog posts we first chose the music vidoe 'Here in your arms' - 'HelloGoodbye', we had done plenty of planning and research into the video, artists and song, then when it came to filming nothing was going as we had planned, the weather was never right, actors let us down and our plan wasnt as easy as we thought it would be, so we went back to the drawing board and came to a group desicion that we would re-plan 'Sheila' - 'Jamie T'.

I would class Jamie T's music as Indie/Alternative with some rap. This genre appealed to us straight away, not only do we like this genre of music and have more knowledge on it than other genres we thought it would be easier to base a story around, which is what we was aiming for.

we went through many music videos via www.youtube.com of the same and different genres to compare the first one we looked at was http://www.youtube.com/watch?v=N64QMKEbJQg this is Arctic Monkeys - “Florescent Adolescent”. The second was http://www.youtube.com/watch?v=wA15L6cHPvQ and this is “When the Sun Goes Down” - Arctic Monkeys, these videos where both the same genre as Sheila - Jamie T there for we could see what they both involved and included and decide wether we wanted them in ours. 'When the sun goes down' has a social realism aspect to the video as well as ours does and also they use an authentic location which we did too.

For the 3rd video we looked at a different genre this is Heavy Metal; http://www.youtube.com/watch?v=Wws7mnMewPw this is Psychosocial by Slipknot, the song doesnt interest us, its just screams, and jumping around, we couldnt base a story around it and would be very hard to make a video to.

Then finally another video we watched was http://www.youtube.com/watch?v=M11SvDtPBhA - 'Party in the USA' - Mylie Cyrus the genre is pop/RnB we feel it has been glossed over, it is light hearted and doesnt address any issues or problems like ours does. To make a video glossy and extravagant i think we would of needed more time and equipment too.

This is another song by the same artist Jamie T called “If you’ve Got the Money”:
http://www.youtube.com/watch?v=_DLo54YDNek
This is the original music video for “Sheila” by Jamie T:
http://www.youtube.com/watch?v=4-L7Cadb-c0

Our video was different to Jamie T's version because we had a completely different location, his was set in the centre of london, and ours was set down a cycle track near a river. We had a different story line, his was based around one character who lip synced pretty much the whole song. And this one man tells the whole story, where as ours follows the other characters such as 'Jack' and 'Gegorgina'.

There where also some similarities to Jamie T's video and ours such as; We both have a narrator for the majority of the video. We both have minimal props, its a simple story, easy to follow. We have both based a story around characters.

I think we used many conventions of real media texts as after researching real media texts and realising they where simple straight to the point story based around the characters we developed on that and had not just one character but 3 mentioned in the story and used them as our main focus.

We have stayed with the same genre and feel to the video but the we challenged the forms and conventions of real media texts by having a completely different location, having a different story line all together. I believe as we didnt copy anything anyone else has done but we have researched other peoples work for ideas, we have developed on their ideas but challenged them by changing them to us and our audience tastes.