Evaluation Question 3.

How effective is the combination if your main product and ancillary texts?

Together we planned our individual CD covers and Magazine Adverts to make sure there was something consistant so that they where all recognised for the same reasons. Each CD cover features a different of the 3 main characters focused on in our video. we turned the images black and white and then turned the saturation down so that the covers had a hint of colour and turned up the hue on an item of clothing that each of the characters where wearing for example; In mine Shiela was wearing a bring pink coat and tights therefore when i did so they would stand out. I also edited the contrast and made the photo darker so it gave it dirtier feel.
The editing that we used in the video matches the editing we did on the covers, such as the contrast is dark and made to look a bit dirty and grimey in both to make it consistant. They not only match the video but the genre aswell.

we found out from http://microsites.nme.com/php/mediapack/pdf/nme_media_information_full.pdf
that;


if we were to advertise our music video in a magazine it would be NME magazine this is because the audience that read their magazine

therefore NME would be the ideal magazine to advertise our product as we have the same audience, and this would hopefully gain us more fans and good reputation.

The weakness of advertising in NME magazine is that people that maybe cant afford or like reading the magazine but might like our song wouldnt know.

These are the types of front covers NME have had that would attract our audience ;

Our ancillary texts and main product are very effective at reaching the target audienc,e however it doesn't reach out to attract a new audience which if it did would make it much easier to sell the product.

we discussed pricing of our Cd/Dvd and decided on pricing it at £2.99 as both a download and to buy. we thought by releasing it as a download we were possibly expanding our audience as more people use modern technology and download nowadays. As mentioned before we said we would have a quarter page advert. We searched music adverts online and found a few examples that we had based our idea on.fgfggg

These advertisements from NME are a quatre of an a4 page, we chose to do it this size bacuse it would be cost effective as its not going to cost as much as a double page spread, also Jamie T is already a popular artist therefore we dont have to hype him, only the video. we liked the colours and the layout for the second advertisement for 'Disturbia Clothing' as it would catch the readers attention striaght away.

i found this link http://microsites.nme.com/php/mediapack/pdf/nme_media_information_full.pdf to find out about rates for an advertisement in NME, i found out that for a quatre of an A4 page (4 columns - 127 mm) it would cost £1,120 for one single colour advertisemtent.

we measured both our advert and CD covers to ensure they where the correct size and so we new what we had to work with.

We decided that our Music video will be premiered on MTV 2, which is an Indie/Alternative music television channel, at 9pm on a Thursday night; we believe this would be the best time to attract an audience as Thursdays night people are bound to be at home and regular television soaps will have finished so we may gain some advertisement there.
We feel the consumer would gain with our product because it is not only a Cd but the music video has been included. Not only that but both the song and the music video are being sold as a package for £2.99.