Monday, 26 April 2010
Evaluation question 4.
How did you use new media techonologies in the construction, research, planning and evaluation stages?
RESEARCH AND PLANNING.
- I used www.youtube.com to research music videos of all genres and also refered back to them during the planning to make sure we followed to genre but not copy.
- From earlier posts you can see that i have used this website http://microsites.nme.com/php/mediapack/pdf/nme_media_information_full.pdf to find out details about how much it would cost to advertise bvut to also find out facts and statistics on NME's audience so that we knew who would see our product advertised and if it was our target audience.
- Tripod was used to steady the video camera to make sure our shots looked neat.
- Video camera - to film our video and fillers incase we needed them.
- Digital Camera - we used the digital camera to show that we had all used the equipment given and for our stil images for our ancillary tasks.
- We used photoshop to edit our CD covers and Adverts.
- We used IMovieHD to lip sync and edit our footage we where using in our final video production.
- we used www.dafont.com to download fonts for our ancillary tasks.
- Something which was very new to me was www.prezi.com this is a website inwhich you write things and uplaod things then click and zoom, once i got the hang of it it wasnt really hard and the end product was neat. we used this for our evaluation.
Here you can see we all used the Camera and tripod, we also used a digital camera to take these images and our stills for our ancillary tasks.
Evaluation Question 3.
How effective is the combination if your main product and ancillary texts?Together we planned our individual CD covers and Magazine Adverts to make sure there was something consistant so that they where all recognised for the same reasons. Each CD cover features a different of the 3 main characters focused on in our video. we turned the images black and white and then turned the saturation down so that the covers had a hint of colour and turned up the hue on an item of clothing that each of the characters where wearing for example; In mine Shiela was wearing a bring pink coat and tights therefore when i did so they would stand out. I also edited the contrast and made the photo darker so it gave it dirtier feel.
The editing that we used in the video matches the editing we did on the covers, such as the contrast is dark and made to look a bit dirty and grimey in both to make it consistant. They not only match the video but the genre aswell.
we found out from http://microsites.nme.com/php/mediapack/pdf/nme_media_information_full.pdf
that;
if we were to advertise our music video in a magazine it would be NME magazine this is because the audience that read their magazine
therefore NME would be the ideal magazine to advertise our product as we have the same audience, and this would hopefully gain us more fans and good reputation.
The weakness of advertising in NME magazine is that people that maybe cant afford or like reading the magazine but might like our song wouldnt know.
These are the types of front covers NME have had that would attract our audience ;
Our ancillary texts and main product are very effective at reaching the target audienc,e however it doesn't reach out to attract a new audience which if it did would make it much easier to sell the product.
we discussed pricing of our Cd/Dvd and decided on pricing it at £2.99 as both a download and to buy. we thought by releasing it as a download we were possibly expanding our audience as more people use modern technology and download nowadays. As mentioned before we said we would have a quarter page advert. We searched music adverts online and found a few examples that we had based our idea on.fgfggg
These advertisements from NME are a quatre of an a4 page, we chose to do it this size bacuse it would be cost effective as its not going to cost as much as a double page spread, also Jamie T is already a popular artist therefore we dont have to hype him, only the video. we liked the colours and the layout for the second advertisement for 'Disturbia Clothing' as it would catch the readers attention striaght away.
i found this link http://microsites.nme.com/php/mediapack/pdf/nme_media_information_full.pdf to find out about rates for an advertisement in NME, i found out that for a quatre of an A4 page (4 columns - 127 mm) it would cost £1,120 for one single colour advertisemtent.
we measured both our advert and CD covers to ensure they where the correct size and so we new what we had to work with.
We decided that our Music video will be premiered on MTV 2, which is an Indie/Alternative music television channel, at 9pm on a Thursday night; we believe this would be the best time to attract an audience as Thursdays night people are bound to be at home and regular television soaps will have finished so we may gain some advertisement there.
We feel the consumer would gain with our product because it is not only a Cd but the music video has been included. Not only that but both the song and the music video are being sold as a package for £2.99.
Evaluatin Question 2.
"Told their story clearly, but possibly could have benefited from some more creative images."
"There is a good natural feel to the characters, they're very true to 'music video' characters. The ending is particularly good. A real music video feel, could have been the real thing."
" Story was simple but effective. Some of the camera/editing effects were a little distracting, sometimes less is more. The opening and closing titles were 'top class'. The colour accent didn't quite work probably due to the over cast lighting and it didn't work in the videos favour. The cars in the background distracted, a better location could have been selected. Cant they find a park bench like normal alcoholics??!!"
Above is our feedback from people for our production work.
I have learned from the audience feedback that although feedb ack is mainly down to personal preference that our location could have been in more than one place the reason we filmed where we did was because there was no disruption unlike our first location which was busy with cars and noises.
we learnt that some of our shots werent as steady as they could have been, this is something we could have taken more care with and do so if we were to do the process again. we have to work on our framing, as sometimes peoples heads where cut off.
we could have picked a better mes - en - scene for different parts of the song and video.
Above is our feedback from people for our production work.
I have learned from the audience feedback that although feedb ack is mainly down to personal preference that our location could have been in more than one place the reason we filmed where we did was because there was no disruption unlike our first location which was busy with cars and noises.
we learnt that some of our shots werent as steady as they could have been, this is something we could have taken more care with and do so if we were to do the process again. we have to work on our framing, as sometimes peoples heads where cut off.
we could have picked a better mes - en - scene for different parts of the song and video.
Evalutation Question 1.
1. In what ways does your media product use, develope or challenge forms and conventions of real media texts?
As you will notice from earlier blog posts we first chose the music vidoe 'Here in your arms' - 'HelloGoodbye', we had done plenty of planning and research into the video, artists and song, then when it came to filming nothing was going as we had planned, the weather was never right, actors let us down and our plan wasnt as easy as we thought it would be, so we went back to the drawing board and came to a group desicion that we would re-plan 'Sheila' - 'Jamie T'.
I would class Jamie T's music as Indie/Alternative with some rap. This genre appealed to us straight away, not only do we like this genre of music and have more knowledge on it than other genres we thought it would be easier to base a story around, which is what we was aiming for.
we went through many music videos via www.youtube.com of the same and different genres to compare the first one we looked at was http://www.youtube.com/watch?v=N64QMKEbJQg this is Arctic Monkeys - “Florescent Adolescent”. The second was http://www.youtube.com/watch?v=wA15L6cHPvQ and this is “When the Sun Goes Down” - Arctic Monkeys, these videos where both the same genre as Sheila - Jamie T there for we could see what they both involved and included and decide wether we wanted them in ours. 'When the sun goes down' has a social realism aspect to the video as well as ours does and also they use an authentic location which we did too.
For the 3rd video we looked at a different genre this is Heavy Metal; http://www.youtube.com/watch?v=Wws7mnMewPw this is Psychosocial by Slipknot, the song doesnt interest us, its just screams, and jumping around, we couldnt base a story around it and would be very hard to make a video to.
Then finally another video we watched was http://www.youtube.com/watch?v=M11SvDtPBhA - 'Party in the USA' - Mylie Cyrus the genre is pop/RnB we feel it has been glossed over, it is light hearted and doesnt address any issues or problems like ours does. To make a video glossy and extravagant i think we would of needed more time and equipment too.
This is another song by the same artist Jamie T called “If you’ve Got the Money”:
http://www.youtube.com/watch?v=_DLo54YDNek
This is the original music video for “Sheila” by Jamie T:
http://www.youtube.com/watch?v=4-L7Cadb-c0
Our video was different to Jamie T's version because we had a completely different location, his was set in the centre of london, and ours was set down a cycle track near a river. We had a different story line, his was based around one character who lip synced pretty much the whole song. And this one man tells the whole story, where as ours follows the other characters such as 'Jack' and 'Gegorgina'.
There where also some similarities to Jamie T's video and ours such as; We both have a narrator for the majority of the video. We both have minimal props, its a simple story, easy to follow. We have both based a story around characters.
I think we used many conventions of real media texts as after researching real media texts and realising they where simple straight to the point story based around the characters we developed on that and had not just one character but 3 mentioned in the story and used them as our main focus.
We have stayed with the same genre and feel to the video but the we challenged the forms and conventions of real media texts by having a completely different location, having a different story line all together. I believe as we didnt copy anything anyone else has done but we have researched other peoples work for ideas, we have developed on their ideas but challenged them by changing them to us and our audience tastes.
As you will notice from earlier blog posts we first chose the music vidoe 'Here in your arms' - 'HelloGoodbye', we had done plenty of planning and research into the video, artists and song, then when it came to filming nothing was going as we had planned, the weather was never right, actors let us down and our plan wasnt as easy as we thought it would be, so we went back to the drawing board and came to a group desicion that we would re-plan 'Sheila' - 'Jamie T'.
I would class Jamie T's music as Indie/Alternative with some rap. This genre appealed to us straight away, not only do we like this genre of music and have more knowledge on it than other genres we thought it would be easier to base a story around, which is what we was aiming for.
we went through many music videos via www.youtube.com of the same and different genres to compare the first one we looked at was http://www.youtube.com/watch?v=N64QMKEbJQg this is Arctic Monkeys - “Florescent Adolescent”. The second was http://www.youtube.com/watch?v=wA15L6cHPvQ and this is “When the Sun Goes Down” - Arctic Monkeys, these videos where both the same genre as Sheila - Jamie T there for we could see what they both involved and included and decide wether we wanted them in ours. 'When the sun goes down' has a social realism aspect to the video as well as ours does and also they use an authentic location which we did too.
For the 3rd video we looked at a different genre this is Heavy Metal; http://www.youtube.com/watch?v=Wws7mnMewPw this is Psychosocial by Slipknot, the song doesnt interest us, its just screams, and jumping around, we couldnt base a story around it and would be very hard to make a video to.
Then finally another video we watched was http://www.youtube.com/watch?v=M11SvDtPBhA - 'Party in the USA' - Mylie Cyrus the genre is pop/RnB we feel it has been glossed over, it is light hearted and doesnt address any issues or problems like ours does. To make a video glossy and extravagant i think we would of needed more time and equipment too.
This is another song by the same artist Jamie T called “If you’ve Got the Money”:
http://www.youtube.com/watch?v=_DLo54YDNek
This is the original music video for “Sheila” by Jamie T:
http://www.youtube.com/watch?v=4-L7Cadb-c0
Our video was different to Jamie T's version because we had a completely different location, his was set in the centre of london, and ours was set down a cycle track near a river. We had a different story line, his was based around one character who lip synced pretty much the whole song. And this one man tells the whole story, where as ours follows the other characters such as 'Jack' and 'Gegorgina'.
There where also some similarities to Jamie T's video and ours such as; We both have a narrator for the majority of the video. We both have minimal props, its a simple story, easy to follow. We have both based a story around characters.
I think we used many conventions of real media texts as after researching real media texts and realising they where simple straight to the point story based around the characters we developed on that and had not just one character but 3 mentioned in the story and used them as our main focus.
We have stayed with the same genre and feel to the video but the we challenged the forms and conventions of real media texts by having a completely different location, having a different story line all together. I believe as we didnt copy anything anyone else has done but we have researched other peoples work for ideas, we have developed on their ideas but challenged them by changing them to us and our audience tastes.
Saturday, 27 March 2010
Finished.
We have finished our Music video and our Ancillary tasks completely now, as you can see i have uplaoded my Cd cover and my magazine advert, but not the music video, this is because after we had burnt it onto our CD we had to put it on our memory sticks to upload at home, and then it told us we needed to change the file to a different type, as we gave in our video to our teacher on the CD we have no way of uplaofding it until after the weekend. On the upside, we are finished. And i am very proud of me, my group and all our hard work.
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